Fast. Convenient. Healthy.
We created the logo and identity for a healthy fast-food service hoping to open in Denver. The concept would be delivery only, where you choose from a list of ingredients and build your own bowls. Their main selling point is speed, focusing on having the bowls made and delivered within fifteen minutes. We wanted to really embody the "quick" element for the brand. Our challenge was to find a way to communicate what the brand was about in one mark- fast & friendly and bowl-style. Mixing these two elements, we came up with the perfect mark that works well on different collateral.