CLIENT: Telavera Tequilas
Created and crafted for a king.
Logo design | Illustration | Package design | Typography | Hand lettering
For this packaging we were particularly inspired by the culture, arts and history of Mexico, specifically talavera. Talavera is the word used to identify the beautiful handmade pottery and fine ceramics that are trademarks of Mexican craftsmanship. We wanted to use this craft not only as an inspiration for the name, but as a model for the quality of the company. Just as Mexican Talavera was created with strict standards and regulations in order to preserve the expert nature of its craft, Telavera expects every bottle of their tequila to be crafted the same way; with precise ingredients and regulations that make every bottle a beyond tasteful experience.
To give each bottle of tequila the utmost feeling of prestige, we incorporated an important element in Mexican culture and history: Mayan gods. Religion played an enormous role in talavera ceramics so we wanted to make these characters come to life on each bottle in a sophisticated, yet lively way. The gods that are seen on the bottles are: Yum Kaax, The God of Nature; Chaac: The God of Rain; and Kinich Ahau: The God of the Sun.
We are all about reusable packaging. Packaging can be great, but packaging that serves a dual purpose is even better. The outer box we designed to hold the bottles has hand painted ceramic tiles on the top that become detached. Enjoy your favorite tequila drink and have a place to set it down!