Located on a stunning stretch of white sandy beach on the Bukit Peninsula in Uluwatu, this beach club used to be known by a different name. After a management change, it was our challenge to rebrand an already extremely notorious beach club. Only accessible by an inclinator, the Balinese staff takes you down the cliffside to where the beach club resides on the private beach. Although the beach club is part of the luxurious five star resort above, Sundays wanted to promote themselves as non-exclusive and friendly. Beach-goers can take out a kayak, stand up paddle board, or snorkel in the crystal clear lagoon.
While coming down the inclinator, the resort's three main bamboo structures overlooking the pristine lagoon will grab anyone's attention. These structures are such an iconic part of this beach club, known and photographed by many. Although the club would have a different name, we knew customers would recognize this icon.
An important part of rebranding an already famous beach club is marketing. We helped Sundays with a majority of their new posters, flyers, banner ads, brochures, signage, billboards, advertising and social media.