Stolen From My Sister is an international online clothing brand based in Australia. It was in need of a serious brand refresh, as they believed their logo was too outdated for the rapidly growing company. SFMS wanted something simple; something that could stand the test of time like many major clothing brands and fashion designers. Clean, cut, simple, and with a touch of edginess. Although we played a lot with fragmented letters and missing pieces, they did not want to take it so literally. With this, we decided to focus on the "R", by remaking the letter we were able to create this fragmented, incomplete look that gave a nod to their unique brand name.