CLIENT: Pan’s Mushroom Jerky
Converting carnivores since 2008.
Logo design | Package design | Marketing collateral | Social media content | Tradeshow signage
Pan’s came to us in need of an identity clean-up. (Their old business cards had a different logo than their packaging… say what?) So we came in to give Pan’s a brand new look. As one of the first companies to enter the vegan jerky world, we wanted to highlight the most important part of Pan’s: the mushroom. That led us to explore many (and by many we mean probably over 100) iterations to perfect this mushroom “P”.