Owen's is committed to bringing premium cocktails to your table. Sabik was committed to creating a brand that would become the face of a mixer revolution. Starting with a small pencil sketch of a donkey, the Owen's Mule evolved into an iconic and lovable brand. The mixer company has two products that have hit the hottest restaurants, bars, and clubs (and Delta sky lounges!) all over the country: Mule Mix and Paloma Mix. Check out where these copper mugs have landed!

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THE MULE MIX

An Owen's original, Mule Mix is a Ginger and Lime premium cocktail mixer made with only high quality ingredients sourced from around the world and made in the USA. Specifically crafted to create a crisp, balanced cocktail that holds its refreshing flavor when combined with liquor, Mule Mix provides a delicious, easy-to-make cocktail every time.

THE PALOMA MIX

Owen’s Paloma is a flavorful Grapefruit and Lime premium cocktail mixer designed to provide a delicious, easy-to-make cocktail every time. Spanish for “dove,” the Paloma is the most popular tequila based drink in Mexico. Created in Tequila (Jalisco) by Don Javier Delgado Corona, the Paloma is a refreshing, balanced cocktail that is good for any occasion.

Branding New York City
Branding New York City
Branding New York City
Packaging New York City
Packaging New York City
Packaging New York City
Branding New York City
Graphic Design New York City
Graphic Design New York City
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Branding New York City
 

We both knew that we wanted to have a mule as the brand icon of Owen's. We started with a series of sketches trying to personify this mule- some were too goofy, some too proper. But we finally landed on the perfect Owen's Mule who graces the front of thousands of bottles. Following this illustration style, we also created icons to accompany the ingredients and descriptions of each cocktail.

 

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www.owensmixers.com

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