Sausage that links people together.

Klements came to us seeking a rebrand for their line of snack sticks. They wanted their new packaging to reflect Klement’s brand story and point of difference as a small batch, natural hardwood smoked, handcrafted, and European-tradition focused company, while appealing to both men and women. Each Snack Stick is made from recipes used for many generations that were brought over from the Old World. They are individually wrapped and packed with protein and less sugar and sodium than traditional snack items. Our challenge was to communicate through packaging that Klement’s is small batch and handcrafted, which many buyers believed their old packaging did not portray.

boxes.jpg
klements_line.jpg
klements_closeup.jpg
Klements_2.jpg
Klements_6.jpg
Klements_4.jpg

Since everything was completely done by hand, we created a handwritten alphabet for them to use in the future.

sketches_words.jpg
Artboard 12.jpg
Badge.jpg
sketches_klements.jpg
KLE_concepts.jpg
KLE_concept_chosen.jpg
Klements_3.jpg
klements_flatlay.jpg

BEFORE:

Klements_Before.jpg