Plant-based frozen treats made with simple ingredients.
Izza Pops came to us needing a refresh for their brand. The product came from the owner's struggles to find snacks that were free of undesirable ingredients but tasted good. They found that many options labeled as “healthy” were actually full of ingredients you couldn’t pronounce and contained tons of processed sugars. Their aim was to stand out as the only “clean eating” option in the frozen space. Each pop has 6 ingredients or less and are all organic, clean, and minimally processed. For their package, they wanted something playful and authentic, yet simple and clean to showcase their simple ingredients.
As always, the project starts with pen & paper, doing hundreds of logo sketches and different iterations. We brought many options to the table and then began to narrow down and refine based on their feedback. They wanted something dynamic and playful, yet easy to read. They decided they wanted Izza to be more prominent, with the Pops being secondary type, leaving flexibility for future product lines.