Unreal chips made with all real stuff. 

Island Jack's came to us with a completely undeveloped brand. Their goal was to create a line of kettle chips with island-style flavor and essence. They sought us out to design a package that was bold and playful using illustration to personify this character, "Jack". They wanted an overall island-style feel, and a character that was relatable and fun. We developed many different identities and decided to go with a Jack who was consciously clean, meditative, and had a Key West sea captain vibe. We illustrated Jack in two different scenarios for the two packages, jalapeño cheddar and sea salt. 

IslandJacks_JalapenoCheddar.jpg
IslandJacks_SeaSalt.jpg
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Logo_mock.jpg
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ISL_sketches.jpg
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FitFat.jpg
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From initial sketch to final concept - there is a great deal of thought and refinement that goes in before the final product. 

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IslandJacks_Final_Jalapeno.jpg
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IslandJacks_Final_Salt.jpg