CLIENT: Fika Restaurant
There's always time for a fika.
Logo design | Illustration | Menu design | Marketing collateral
Fika is a Swedish word that means "to take a break for coffee and something to eat". But we were taught that it is much more than that. Fika is both a verb and a noun, it's a moment to relax, it's making time for your friends, it's your favorite cookie. The owners snagged a beautiful storefront right on one of the busiest roads in the ever-so-hip Bali neighborhood of Canggu. Scandinavian inspired, Fika wanted us to create a logo for the cozy new cafe that represented this time to connect with others.
The owner of Fika is from Sweden, hence this Scandinavian themed cafe. The interior is a beautiful, yet simplistic arrangement of marble top tables, white pillows, and steel accents. To complement this culture, we wanted to design something that was meaningful. After a lot of brainstorming we began concepting behind Scandinavian petroglyphs, the old drawings that cavemen would draw on caves and rocks. From here we got the idea for a very cool illustration style that would lead us to our final product...