The digital community is growing rapidly, and companies often need a brand refresh in order to keep up. It was that time for Aaron Young and Sabik was asked to give their brand a new look that resonated with the digital market. As a company that focuses on SEM/SEO Services, Advertising, Marketing, Web Design, and Analytic Reporting- Aaron Young Consulting needed a logo that demonstrated their presence in the digital market. In order to do so, we came up with several concepts that demonstrated how they help and support their clients.
We created several different concepts that we believed represented Aaron and his company. From logos depicting connectivity, support, partnership, and authenticity, we finally landed on a logo that defined his core value as a brand: to stand out in the digital market space. By utilizing the general shape of a cursor and combining his initials of AY, we were able to create an iconic brand.